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    A Playful Start to 2012

    January 18, 2012

    Chris sa the Cat in the Hat

    Did you ever fly a kite in bed?

    Did you ever walk with ten cats on your head?

    Did you ever milk this kind of cow?

    Well, we can do it. We know how.

    If you never did, you should.

    These things are fun and fun is good.

    - Dr. Seuss, One Fish, Two Fish, Red Fish, Blue Fish

     

    Dr. Seuss is a marvelous example of great impact through fun and experimentation. Using the power of storytelling, Seuss tackled both collective global challenges, from environmental destruction to genocide, and profound personal moments, like learning to read, experiencing resilience and practicing integrity.

    At HopeLab, courageous experimentation and joy are in our DNA.  We believe in the power of play and science with heart. In fact, the introduction to our 2012 strategic plan we presented to our board was a riff on Horton Hears a Who, entitled HopeLab Hears a Hey. Delightful AND informative!

    The images in this post are from our first staff meeting of the year, where our team gathered to share and discuss priorities for our work in 2012.

    Read More »


    Richard

    Must Read This

    March 21, 2011

    You know that phenomenon in which something catches your attention – a word, a concept, a name – and suddenly it’s everywhere you turn? Over the last few weeks, several new and soon-to-be-released books seem to be popping up in dinner conversations, blog posts and conference presentations. I’m taking the hint and adding them to my reading list. Here’s why.

    Reality Is Broken
    Why Games Make Us Better and How They Can Change the World
    By Jane McGonigal

    Building on her stand-out 2010 TED Talk, Jane has some serious social and old-school media buzz going for her first book. Well deserved. She pushes past the trends and goes deep in exploring what makes games powerful and how to tap those active ingredients for the greater good. And she does it all with a sense of humor and style. For a taste, flip through the slides from her recent talk We Don’t Need No Stinking Badges: How to Reinvent Reality WITHOUT Gamification at the Serious Games Summit at the 2011 Game Developers Conference. I’m soaking it all in as inspiration for HopeLab’s work with Zamzee and the next version of Re-Mission. If Jane’s preaching, I’m singing in the choir.

    Flourish
    A Visionary New Understanding of Happiness and Well-Being  
    By Martin E. P. Seligman

    The field of research into what makes us (and keeps us from being) happy seems to have blown up like a party balloon in recent years. Is there a science to being happy? What’s the formula for well-being? (At HopeLab we’re sifting through lots of the literature for insights and inspiration as we launch our Joy Campaign to celebrate our first 10 years.) But Dr. Seligman’s upcoming book promises to explore what lies beyond momentary happiness to uncover the conditions that help us flourish. He’s even come up with a simple acronym: PeRMA – Positive emotions, Engagement, Relationships, Meaning and Accomplishment. I’ve put in my pre-order.

    KaBOOM!
    How One Man Built a Movement to Save Play
    By Darell Hammond

    We all know the power of play, whether your frame of reference is team sports, video games, or that favorite swing you raced to as a child at your neighborhood park. Darell has dedicated his life to preserving play for kids and communities, and his new book explains why. Part personal history, part call to action, KaBOOM! the book is worth adding to your reading list.

    Poke the Box
    By Seth Godin

    I’ve got my eye on this one for a couple of reasons. First, marketing guru and best-selling author Godin is breaking from traditional publishing, in spite of his traditional-publishing success, to pioneer new models for sharing his ideas (check out his Domino Project - a courageous experiment worth watching). Second, the book itself poses (and presumably answers) the question, What would our world look like if more people started projects, made a ruckus, and took risks? That’s a view of the world I’d love to see.


    Richard

    HopeLab at Wisdom 2.0

    March 2, 2011

    On Saturday Pat Christen and I were interviewed on stage at the Wisdom 2.0 Summit in Mountain View, Calif., by author and conference founder Soren Gordhamner on the topic of “Presence, Play and Productivity.”

    If you weren’t there, don’t worry, there are two ways for your to catch up on the conversation:

    Firstly, there’s the video from the session:


    Watch live video from wis2conf on Justin.tv

    But if 45-minute videos aren’t your thing, here’s a Twitter’s-eye view of the talk using Storify:

    Whichever flavor you prefer, we hope you enjoy the conversation. (And don’t forget to sign up for updates from HopeLab’s Joy Campaign, announced by during the talk!)


    Richard

    We’re 10 Today!

    February 1, 2011

    They grow up so fast, don’t they? It’s hard to believe, but HopeLab is 10 years old today. Check out the clip below for a brief look back at our decade of courageous experimentation, customer engagement, broad impact and joy – core values at HopeLab that support our mission and inspire our work. (And be sure to watch to the end for a tease on an upcoming HopeLab initiative that we think will keep you smiling all year.) Enjoy!


    Richard

    My Top 3 of 2010 – What Are Yours?

    January 6, 2011

    2011 is well underway, but 3 social media campaigns from 2010 are still on my mind. Each is notable for its positive purpose, its worthy and instructive success (I’m thinking of ways we can borrow from each in our own work), and because social media made them possible. Here are my 3 best of 2010 – what are yours?

    Sesame Street Spoofs
    The classic kids’ program gets hip with riffs on Mad Men, True Blood, even the new Old Spice guy, demonstrating the Streets power to educate and entertain children (and their parents) via YouTube and smart phones just as well as it does on PBS and good ol’ TV.

    KaBOOM! Members Project
    The playground-building nonprofit puts out a call to action to save play and wins $200K from the American Express Members Project to support it’s work – and attracts a lot of new admirers along the way.

    It Gets Better
    In response to a rash of antigay bullying and related suicides, Pixar and White House staffers, sports heroes and pop stars, and hundreds of others came out in droves to post inspiring video testimonials for struggling LGBT youth who can’t picture what their lives might be like as openly gay adults. As far as social media campaigns go, it doesn’t get much better than this.


    Q&A With Give Something Back

    September 16, 2010

    In 1991, inspired by Newman’s Own spaghetti sauce, Sean Marx and Mike Hannigan pulled together their savings to start Give Something Back (GSB), a company that sells quality business supply products for less and gives the profits back to the community. “By being leaner, smarter, and nicer” they are able to keep their prices low, and for over 19 years Give Something Back has donated almost $5 million dollars to amazing nonprofits across the Western region — including HopeLab.

    We were fortunate enough to have the opportunity to ask Sean and Mike a few questions about GSB. Read on for our Q&A.

    Read More »


    A Playdate with HopeLab!

    September 2, 2010

    Catch us if you can – at the Play On Conference in New York City! Play On brings together innovative groups and organizations specifically dedicated to helping kids develop healthy living habits through education, fun, and play. As an event sponsor, we’ll be there to present our work (and play!), and we want to invite you to join us.

    We are offering three scholarships equivalent to one full registration fee + dinner. Simply fill out this short online form. Applications will be received until September 15,  the winners will be announced the week of September 21, 2010.

    Play On 2010 will be held October 12 – 13 at Lerner Hall at Columbia University and is sponsored by Playworks, a national nonprofit, transforming recess from potential playground bulling to positive, healthy activities by sending their fully trained coaches to low-income schools to help promote organized play during recess.

    Hope to see you there!


    Designing the Zamzee Activity Meter

    July 29, 2010

    We’re super-excited to give you a closer look at the new Zamzee activity meter! For several months, we’ve been working with the truly innovative folks at NONOBJECT to build a device that’s durable, customizable, and good-looking too – all based on feedback from our kid customers. The Zamzee activity meter records a user’s physical activity, and activity data is uploaded to the Zamzee website via a built-in USB connector.

    In a recent conversation, Branko Lukic of NONOBJECT talked about the role of the activity meter in the overall Zamzee experience, saying, “This is a highly unique project because it lives in the cross-section of the physical world and the digital world.” That kind of big-picture thinking combined with the endless creative energy of the NONOBJECT team were huge assets in developing the new device.

    Read More »


    guest

    The Physical Education Imperative – by Andre Blackman

    July 26, 2010

    We invited Andre Blackman to discuss his take on physical activity in schools, and based on new data from the report “F as in Fat“  by Trust for America’s Health (sponsored by RWJF) this post couldn’t come at a better time. The report highlights that most American youth do not meet the CDC recommended 60 minutes or more of moderate to vigorous physical activity per day. –HopeLab

    Having most of my elementary school education in the late 80s and early 90s, there was one thing that many of us really looked forward to during the day: recess (and later known as PE). It was a perfect break in the monotony of learning numbers, words and all the other important stuff for an educational foundation. Not only did it give us kids a break, it gave us an outlet for the energy that we had sitting in those chairs. It’s no secret that physical activity helps keep kids’ minds and bodies in shape…so why has it left the priority list of so many schools over the years?

    According to the 2010 Shape of Physical Education Report (PDF) developed by the National Association for Sport and Physical Education, only 5 states require some of physical education in grades K-12. Even further cause for alarm, only one state follows the nationally recommended 150 min/week of PE in elementary school and 225 min/week in middle and high school. Now we are all familiar with the childhood obesity issue that has been plaguing the country for many years, but when we start speaking about solutions, do we mention the need to bring back regular PE classes and physical activity to the school systems as much as we look at cracking down on the snack food empires? I just wonder which might have a better chance at being implemented.

    One thing I’m glad to see are organizations such as the American Heart Association, a leading authority on a large aspect of our public’s health, chiming in to advocate for change. Just last month, the CEO of the AHA put out a press release highlighting the lack of quality physical education in many states. Some great initiatives are also taking place including Be Active NC’s entry into the Pepsi Refresh challenge with their Just Push Play project. Partnering up with the nPlay Foundation gave the project a boost from the mainstream sports angle, giving it another visibility boost.

    As we move forward with this seemingly snails-pace battle, we have to keep in mind that changing the minds of youth to empower themselves and making winning policy changes will be the actions we need to pursue to see a real difference. Amy Jussel of Shaping Youth wrote about this a few years back and it still rings true today regarding getting rid of lipservice and being real about childhood obesity. It’s an uphill battle but with smart thinking, creativity and passionate people working hard the victories along the way are well worth it!

    Andre Blackman is an agent of change and innovation within the public health community – passionate about the role of new media, mobile technology and other useful innovations as it relates to health communications and public health in general – resulting in Public Health 2.0.


    What Does Zamzee Look Like?

    June 29, 2010

    Since announcing the name, we’ve been exploring ideas for a Zamzee logo and visual identity.

    Zamzee. Does it take you on a journey? Is it the hero inside you?  Is it the crackling energy of physical activity? Or maybe it’s a quirky companion that gets you up and moving?

    Working with the fun and creative brand strategy firm Sequence, we created logos and concept art to explore each of these directions. Then we gathered feedback from tweens, their parents, and you guys (our fans and followers –thanks for taking part in our surveys!).

    Here’s a short video (1:36) of the top four logos and identify concepts we explored for Zamzee.

    Want to know which one we picked?

    Read More »