What Does Zamzee Look Like?

Since announcing the name, we’ve been exploring ideas for a Zamzee logo and visual identity.

Zamzee. Does it take you on a journey? Is it the hero inside you?  Is it the crackling energy of physical activity? Or maybe it’s a quirky companion that gets you up and moving?

Working with the fun and creative brand strategy firm Sequence, we created logos and concept art to explore each of these directions. Then we gathered feedback from tweens, their parents, and you guys (our fans and followers –thanks for taking part in our surveys!).

Here’s a short video (1:36) of the top four logos and identify concepts we explored for Zamzee.

Want to know which one we picked?

Companion! Everybody needs a sidekick!