Since announcing the name, we’ve been exploring ideas for a Zamzee logo and visual identity.
Zamzee. Does it take you on a journey? Is it the hero inside you? Is it the crackling energy of physical activity? Or maybe it’s a quirky companion that gets you up and moving?
Working with the fun and creative brand strategy firm Sequence, we created logos and concept art to explore each of these directions. Then we gathered feedback from tweens, their parents, and you guys (our fans and followers –thanks for taking part in our surveys!).
Here’s a short video (1:36) of the top four logos and identify concepts we explored for Zamzee.
Thanks to Twitter, we’ve gotten to know the good folks over at GreatNonprofits over last few weeks. In fact they, invited us to join their 2010 Health Campaign , launched in collaboration with Guidestar.
We’ve been so intrigued by what GreatNonprofits is up to, we’d like to invite you to learn a bit more about them via a Twitter interview this Wednesday, June 16 between 9AM and 9:30AM (PST)!
What is a Twitter Interview (Twitterview)?
I’m glad you asked! A Twitterview is a two-way, real-time tweet dialog (140 character question and answer) between two parties (in this case @hopelab and @greatnonprofits ). It’s sort of like texting, but the tweets are out there for all of Twitter to see. We’ll be talking about our missions, using social media to promote health, and more.
Want to know what else is cool?
You can join in! Simply tweet your question and mark it with the #twtrview hashtag!
More on Great Nonprofits
GreatNonprofits is like the Amazon Reviews for non-profits, using social media to help individuals find worthy causes. Create a profile (super simple), and you’re on your way to reviewing non-profits all around the US. Check out our review page here. You can share your experience, volunteer, and even donate all through the GreatNonprofits web site.
Mark your calendars!
What: Twitterview with GreatNonprofits When: Wednesday June 16 from 9 AM to 9:30 AM PST Who: @HopeLab and @GreatNonprofits Hashtag: #twtrview
Recently at YPulse Youth Marketing Mashup 2010 , hundreds of youth marketers, influencers, and researchers gathered at the Nikko Hotel in San Francisco to discuss, learn, and share strategies and information on how to market to youth with technology. Representatives from Disney , Vitamin Water , and The North Face were among the many different panelists and presenters.
Liz Song and I both spent two days in San Francisco listening to companies’ efforts to market to tweens (kids between ages 11-14) – our target audience for Zamzee . Many of the findings the companies shared involved customer engagement methodologies that we currently pursue (eg. qualitative data gathering, focus groups, ethnographic research, etc).
Here are three examples of inspiring marketing case studies that are worth highlighting, with reflections from me (MV) and Liz (LS):
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