January 14, 2010
Hard to believe, but it’s been almost four years since HopeLab launched Re-Mission. Since then, our research and development approach has contributed to a groundswell of interest and investment in “serious games” development. This year marked a significant milestone on our ongoing work to make Re-Mission available to young cancer patients: more than 150,000 copies distributed free of charge in 81 countries. (We’re pretty sure this makes Roxxi, the star of the game, the most famous cancer-fighting nanobot ever!)
Inside the mailing!
That distribution milestone was made possible in large part by our Marketing and Events Manager, Robin Avant. One recent example of her efforts: In November Robin and other HopeLabbers wrapped up a mailing campaign targeting 225 clinicians at Children’s Oncology Group hospitals throughout the United States. Clinicians – nurses, child life specialists, social workers, doctors – continue to be a key audience for our work, given their close work with young cancer patients undergoing treatment. We’ve spoken with thousands of clinicians in the past four years, and introduced the game to thousands more through conference attendance, special events and ongoing outreach efforts. This most recent mailing project was designed in many ways to reintroduce Re-Mission to folks who may be familiar with the game and to remind them that we’re committed to providing free copies to their patients.
The package included a 5×7 flyer, a tri-fold clinician’s guide, and a personalized letter.
After the mailing, Robin and her team sat down for follow-up phone calls and received some positive and constructive feedback. One East Coast hospital said, “[We] love the game and even more excited about the possibility of giving it to all patients.” A Florida hospital thanked us for the package, and let us know, “the kids really enjoy playing the game.” In addition to great comments, we also found that some groups are using the game as part of their latest patient package. A west coast children’s hospital is excited about the game and distributes it in their new patient orientation.
Along with comments and new ideas, some concerns were brought to our attention. Difficulty downloading the game from our website seemed to be a problem for some. If you experience problems downloading Re-Mission, please let us know. You can also fill out our online order form to receive CD or DVD copies of the game.
All in all, Robin was pleased with the outcome and feedback, saying “We had a good response rate, and I think people enjoyed the personal touch we put into each box.” Each year, more than 70,000 young people are diagnosed with cancer in the United States. Because of this, we’re looking forward to 2010 and will be making our best effort to be sure young cancer patients have access to their very own free copy of Re-Mission.
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